Last autumn, Fazer launched a series of new Alku porridges with fresh and innovative packaging. The porridges have since established their place at the Finns’ breakfast table, and now also the jury of the respected Pro Carton ECMA Award noted the innovative design of these packages by presenting Fazer Alku with the Sustainability Award.
The Fazer Alku packages impressed the jury especially with their simplicity of design and the elimination of annoying inner plastic bags. “Total product communication practically without the need for non-carton material,” the jury justified its decision to present Fazer Alku with the award.
In addition to the eco-friendly design, the jury also praised the consumer benefits of the packaging, such as the easy open/easy close feature and the window on the side to show how much cereal is left. In fact, the ease of use was the basis of the package design: the flakes are easy to dispense through the triangular top corner of the package. Read the jury’s comments here.
More information on the Pro Carton ECMA Award: